Like Attracts Like: JBJ Resources and OnSIP’s Partnership Build on Shared Standards
When most people think about security, they picture either a locksmith or an IT department, and rarely a company that does both and does it exceptionally well. JBJ Resources, based in Northwest Arkansas, has spent decades proving that physical and digital security aren’t separate worlds but two sides of the same coin. We sat down with Founder and President Joshua B. Jones to learn more.
A Career Built on Security, From the Ground Up
Their story started in 1994, when Joshua took his first job at a local physical security company called Sharp's Lock & Alarm. Over the years, he pursued certification after certification, eventually moving into cybersecurity. Joshua later acquired Sharp's Lock & Alarm, bringing the story full circle.
Today, JBJ Resources covers the complete security landscape: locks, safes, burglar alarms, fire alarms, cameras, electronic access control, managed networks, and even a white-glove, cloud-hosted camera service that includes on-site cleanings, health monitoring, and archive assistance. One company for every security need.
The Philosophy Behind the Business
What sets JBJ Resources apart isn't just their technical range, it's their attitude.
“We are picky,” Joshua explains. “We need security and service, delivered by real people who are knowledgeable, kind, and genuinely invested in the customer's success. That philosophy applies whether the customer is a large commercial operation or a one-person shop. I believe ‘like attracts like’; and OnSIP is just like us.”
That standard shapes everything they do, including which partners they choose to work with.
Finding the Right Communications Partner in OnSIP
When it came time to adopt a communications solution, the team approached it the same way they approached everything else: carefully. After researching and comparing options online, they landed on OnSIP in 2018, and the fit made immediate sense.
"It is first of all a critical part of our backbone," Joshua says. "How could we sell it if we don't believe in it enough to use it?"
OnSIP became part of their internal infrastructure first, and then a service they actively offered to customers.
One of their favorite features is what they've nicknamed "the bat signal." Using OnSIP, they designed a communications setup that makes it easy for any customer to reach the entire JBJ team simultaneously, either by talk or text.
Support That Speaks for Itself
Perhaps the most telling endorsement of OnSIP comes from how JBJ Resources uses it in the sales process. When a prospective customer is on the fence, the JBJ team doesn't hand over a brochure or just a toll-free number. They call the OnSIP Customer Success Team right in front of the prospect.
The result? Fast, U.S.-based support that demonstrates exactly what the customer can expect. According to Joshua, approximately 40% of their customers sign up after witnessing that live demo. “The support experience isn't just a talking point; it's a closing tool.”
"Amazing," is how the JBJ organization describes their experience with OnSIP's channel sales team. For a company as meticulous as JBJ, that's not a word used casually. He added, “The channel sales relationship has been a genuine extension of the partnership: experts in their field, responsive, and invested in my company’s success as much as their own.”
A Cautionary Tale — and a Conversion in Progress
The value of choosing the right provider became concrete for one potential customer who initially went with a competitor instead of JBJ. The decision came down to price and a persuasive salesman. What followed was a frustrating experience, or as he put it: “The competing provider couldn't assist with setup or configuration, so the customer brought in my team anyway, paying in labor costs roughly what OnSIP would have cost them for an entire year. And that 'low price' kept climbing as features they expected to be included, turned out to be add-ons.”
Now that customer is waiting for their contract to expire so they can make the switch to OnSIP.
How They Deploy and What They Bundle
JBJ takes a long-game approach to customer relationships. When they deploy OnSIP for a customer, they absorb much of the setup cost themselves. “We don’t charge for configuration, recording setup, network management when the customer agrees to use OnSIP. We’ll even run network lines for free if needed.”
The reasoning is straightforward: take care of customers from day one, and they’ll happily pay for what they need down the road, turning away the competition on their own.
“We bundle OnSIP with other services whenever possible, with discounts and package deals built in. It's a model designed around customer loyalty, not quick transactions.”
Built on Shared Values
At its core, the JBJ Resources and OnSIP relationship works because both companies operate from the same premise: customers deserve real care, real expertise, and someone who answers the phone. For a business that has built its entire reputation on being trustworthy and thorough, that alignment matters more than any feature list.
When you're as selective as JBJ, settling was never an option - and with OnSIP, they never had to.