Most days, the barking sea lions at Pier 39 steal the show on the San Francisco, California, waterfront! Last week, however, they had to share the spotlight with the crowds pouring into the Odoo Experience Americas 2026. Included in those crowds were members of the OnSIP Sales and Marketing Teams, thrilled to reconnect with Odoo customers, partners, and staff along the Bay.
Over 6,000 registrants made their way to Pier 27 on The Embarcadero for the two-day event, September 2-3, 2026. The world-famous waterfront venue was filled with 50+ exhibitors, 100+ talks, 5 master classes (live, expert-led Odoo product training), and a live concert to celebrate the gathering.
OnSIP was happy to return as a Premium Sponsor of the expo. Our team of Tonya Hottmann, Director of Marketing, Eden Harvest, Sales Engineer, and Michael Stewart, Senior Account Executive, ran our booth on the event floor, fielding questions from Odoo customers and integrators curious about adding VoIP calling into their existing Odoo setup.
Most Odoo users run their business apps and phone systems separately. Through live demonstrations at our booth, we showed how the Odoo VoIP integration with OnSIP closes that gap, bringing our hosted VoIP calling directly into the Odoo business product suite.
The Odoo-OnSIP integration runs as a softphone built right into the Odoo interface. Users just need an internet connection to make calls from a computer, smartphone, or laptop. Where the integration truly shines is how it seamlessly works with Odoo apps like CRM, Sales, Helpdesk, and Invoicing: one-click access to contact records, order details, and internal notes, plus the ability to schedule meetings or send emails without leaving a call. Booth visitors agreed. The VoIP integration drew real excitement, with Odoo customers and integrators calling it a strong value add.
“The Odoo Americas event was a great time,” says Eden. “The Odoo VoIP integration with OnSIP was built back in 2017 using our JavaScript library, so we have over 9 years of experience helping Odoo customers integrate their phones. It was an amazing opportunity to meet Odoo staff we have worked with for years via email and to get the word out about the strength of our partnership, which continues to grow every day!”
This year's event also gave attendees an early look at Odoo 20, released during the show, with new features spanning Accounting, Website, HR, eCommerce, CRM, and Sales. Odoo partners from across the globe met to compare strategies and uncover new opportunities in the Odoo ecosystem, and the event floor buzzed with conversations about where the platform—and its integrations—are headed next.
Attendees also heard from a notable lineup of speakers, including journalist and podcast host Kara Swisher, NYU Stern professor and entrepreneur Scott Galloway, Planet Money co-host Jacob Goldstein, and Wilfried Juncker, the Director of Americas at Odoo Inc., who gave the expo’s opening keynote address. Alongside these insightful presentations, there were also 100+ sessions on business growth, development, and best practices.
Pier 27 once again proved to be an extraordinary venue for the show, with an extensive exhibitor floor, room for instructive talks and demos, and views of the San Francisco Bay right outside the doors. It's the same waterfront spot that hosted Odoo Connect 2025. OnSIP was a Premium Sponsor of that event as well, and this year’s installment was just as impressive the second time around.
Our thanks to the Odoo Team for the hospitality and another vibrant show. Once the Odoo Experience Americas 2027 is on the calendar, count us in—we'll be there!