Recently, the Center for Exhibition Industry Research announced that the trade show industry was growing, with the number of trade show attendees jumping 3.7% in the third quarter of 2010 and the number of exhibitors by 3.6%, according to the CEIR index. With increasing attendance and sponsorships at such events, the product choices presented to participants will be diverse and numerous.
Trade show attendees, in general, say that attending shows helps them decide on what products to buy and that such shows impact their buying decisions because the competition is in one place allowing for comparison shopping in real time. Many say that trade shows help them become aware of new products and services. (source: AEM)
The Channel Partners Conference and Expo is, according to their website, the largest event for indirect sales organizations – agents, VARs, systems integrators, interconnects and consultants. The Spring 2011 event in Las Vegas drew nearly 3300 participants and almost 150 exhibitors.
We can think of many reasons to attend the Expo in Las Vegas from Mar 27-29 if you are an agent. Here are the top five:
1. Network with other resellers to discuss revenue generating ideas.
Learn what products and strategies your peers recommend. A Selling Techniques Luncheon will provide an opportunity to discuss success strategies with your peers. An Agent-VAR Partnering Workshop will help further your insight into the slew of solutions available today.
2. Keep up with the times.
Learn about the latest trends in information and communications technology along with successful implementation ideas from other agents. Pre-conference workshops and sessions on cloud services, mobile wireless, business development and new opportunities provide for great educational experiences. Attend an Industry Address by Tiffani Bova, the vice president for research of indirect channel programs and sales strategies at Gartner, when she will report on where the market is and where it is going.
3. Get in-person demonstrations of IT products directly from the companies.
Meeting face-to-face with product and sales teams will help you evaluate the many choices available, all in one place. With the long list of exhibitors vying for your business, you're bound to find new companies that you'd like to associate yourself with. All in a day's work!
4. Have fun while developing your business.
Cocktail receptions and fun mixers galore! Start and end every day with receptions and mixers, where you can meet other attendees in social settings. We don't have to introduce Las Vegas to you!
5. Meet the OnSIP team.
Learn about OnSIP's award-winning reseller program. A five member team from OnSIP, including Mike Oeth, CEO, Rob Wolpov, President, Tim Cleves, Director of Sales, Nicole Hayward, Director of Marketing, and Andy Ogg, Channel Manager, will be present at the OnSIP booth to explain how you can increase your revenues with OnSIP. Set up an exclusive appointment with Mike and Andy to discuss how OnSIP can meet your customers' and your needs.