Industry trade shows can offer invaluable benefits to companies that participate. They provide unique opportunities to meet face-to-face with potential leads and to create a lasting, positive impression of your company or product.
On the flip side, planning for them can also be stressful! You must ensure that your company has a professional and engaging presence, and that attending coworkers are prepped and have their travel plans booked (easier said then done, right?).
Not sure what you should be doing pre-show, at the show, and post show? Our friends at Mojo Marketing are here to help make planning for a trade show a bit easier.